Museums and Pinterest

Pinterest seems to be the new “must have” on the web. It has been around since some months, but it is only this winter that it has become the new trending social network.
Briefly, it is an online pinboard for sharing images. All these, are organised with tags, and once you found a content you’d like on your pinboard you can easily repin it there. As in any social network, there is a “popularity index” represented by the likes, the comments and the repins that you get.

In this article, ¿Por qué Pinterest resulta tan adictivo?, there is an interesting infographics created by Column Five about the growing number of Pinterest users and the successful aspects of this social network.
In a few words, it is easy to use, images are the core of it (not only they are the main content, but also the design is centred around them), it is less stressful than Twitter and Facebook, you can satisfy all your desires of images. Then, there are two other factors, “get popular” and “I can do that!”, that to me look less durable, since they are always present at the beginning of a new social network.

Anyway, Pinterest is now so famous you’ll probably have already heard a lot about it.

Cultural institutions have also already started to use it. This list of museums on Pinterest is regularly updated and shows a slow but constant increase of museum’s pinboards.

Two great posts about Museums and Pinterest are here:

Museums and pinterest: an introduction
What pinterest means for the arts

Both these posts gives a clear introduction to the advantages of Pinterest, and discuss the issue of copyright, that has scared some users (as they say, one of the pros of Pinterest is that it has taken care of copyright issues with great care).

Needs a quick tip on why Pinterest should matter to a museum?

What is Pinterest and why should museums care?
5 things you could do with pinterest. Your institutions new best friend

And, finally, an interesting post about 20 ways libraries are using pinterest right now, that can always bring some new inspiration also to museums.

Here instead, there is a view on museum and Pinterest in Italy: Tutti pazzi per pinterest (e anche i musei non stanno a guardare)

And the final question is…am I also on Pinterest? I’ve to admit that until now I’ve tried to resist the number x social network, I’m already addicted to too many of them!
However, I’ve spent a lot of time looking upon Pinboards on Museums and archaeology – I have to say that rather than sharing my photos (but I know that in a few weeks, I’ll give up and start my own pinboards…), I find very interesting to observe which contents are more liked and repinned and therefore I keep asking myself “as a museum researcher, what does it tell me that X image is more popular than Y? Is it just a nicer photo? A more valuable content? Or it is something in the way it is presented?”

Am I the only one who’s looking at these pinboard with a curatorial eye, wondering how this can be relevant while thinking on an exhibition?


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