Aurasma

Thanks to a presentation by Marco Valenti, Professor of Medieval Archaeology at the University of Siena, at the recent PublicArchaeology in Italy Conference, two new fantastic apps. Actually, he spoke also of others apps, but in this blog I’ll discuss only two of them, one in this post, the second one here.

The first one is Aurasma, an augmented reality platform, which allows linking multimedia contents to real world images. Scanning these images with a smartphone, the user can access the AR contents. In a way, the basic principle is similar to that of QR codes, only that we don’t need to create any code through which we can access the linked contents: we just connect the augmented reality content to any image. Even more, we don’t need a static image (like a photo), we can just use also a real environment as the ‘image’ to which our contents will be linked.
Here, it is a presentation of Aurasma by Matt Mills and Tamara Roukaerts at the International TED talk in Edimburgh, last year:

The University of Siena, with the collaboration of its spin-off lab Archèotipo, has used it to enhance visitors’ experience and understanding of the archaeological site of Miranduolo, as you can see in this video.
At this point, I was curious to see if this promising AR platform had been used also in museums. Unfortunately, I didn’t get a lot of results: I’ve found only two temporary exhibitions that used it (one at theV&A and the other at the Museum of the University of St Andrews), but then I’ve found also this fantastic experiment done at the National Museum of Scotland:

In conclusion, I’m definitely in love with this app and I hope to try it myself soon!
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