This is a short post to say that my new paper on Italian Museums during #museumweek 2016 has just been published in the first issue of Archeostorie (open access). This paper argues that more data analysis is required in order to develop a better awareness of museums’ audiences on social media. I used the case study of Italian Museums during Museum Week, particularly during the last day of the week, which was centred around the hashtag #loveMW (despite having collected all the data from the week, I decided to start by analysing this sample).
It is also an attempt at using social media data mining in order to understand online engagement and to investigate public perceptions of museums and heritage. In the near future, I aim to continue developing this line of enquiry by analysing more data relating to a range of topics and expand the analysis to other platforms, beyond Twitter.